In the 1970s, to get high quality outdoors gear adapted to our climate, we had no choice but to make it ourselves. It's during that era that Kanuk, a Quebec company, was founded by Louis Grenier, an avid outdoorsman who loves winter. He surrounded himself with a team that shared the same passion for winter activities, and Kanuk's first model was produced: the Kangourou anorak that opens under the armpits for better ventilation. The first Kanuk parka followed, insulated with synthetic materials to protect against humidity. They all had the firmly held belief that Quebec, with its extreme temperatures, winds, storms, and its high humidity caused by proximity to the St. Lawrence River required the crafting of coats that are warm, well-tailored, well-stitched, high-performance, and timeless. Their first clients, explorers and passionate outdoorsmen, were instantly seduced. They wore their coats in the city and spoke of their comfort to friends and family who, in turn, talked about it... Word of mouth worked its magic and Kanuk became the strong company it is today.
More than forty years later, Kanuk continues to rely on its unparallelled expertise in winter clothing: coats made in Quebec for extreme climates.